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Privacy Policy

Introduction

Home Technology Association LLC (hereinafter “HTA”, “we”, “us” or “our”) respects your right to privacy and takes our responsibilities in relation to the processing of personal data seriously. We do not collect or process personal data unnecessarily. This privacy policy (the “Policy”) together with our terms of service (the “Terms of Service”) sets out important information about your rights in relation to the processing of your personal data, and the basis on which any personal data we collect from you, or that you provide to us, will be processed in connection with your use of the https://htacertified.org/ website (“our Site” or “the Site”) and the provision of our Services.

GDPR Controller

Under this Policy, and unless the circumstances otherwise require, we will be what’s known under the General Data Protection Regulation (EU) 2016/679 (the “GDPR”) as the “controller” of the personal data you provide to us. This means that we determine the purposes and means of the processing of personal data we collect.

Scope

This privacy policy applies to information we collect:

Information you give us

Your Data. This is information about you which is consensually given by making a registration on our Site.

The information you give us may include:

The Data We Collect About You

We may collect different kinds of personal data about you, depending on whether you chose to create an account with us.

Automatically Collected Information. With regard to each of your visits to our Site we will automatically collect the following information:

No special categories of personal data: We do not require or collect any personal data that is your sensitive personal data or any special category of personal data under the GDPR or CCPA.

What we do with your information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

We have set out below, in a table format, a description of the ways we plan to use your personal data and the legal basis we rely only on to do so. We have also identified our legitimate interests where appropriate:

Purpose/Activity

Type of data

Legal basis for processing

To respond to your queries and to provide you with the information you request from us in relation to our products or Services.

Identity Data

Technical Data Usage

Data Public Data

Necessary for our legitimate interests (to respond to new or existing customer queries and grow our business)

Performance of a contract with you

To set up and administer your account for the Services.

Identity Data

Performance of a contract with you

To provide the Services and perform our obligations arising from any contracts entered into between you and us.

Identity Data

Financial Data

Data Technical Data

Usage Data

Performance of a contract with you

To manage payments, fees, and charges and to collect and recover money owed to us.

Identity Data

Financial Data

Performance of a contract with you

Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you, including notifying you about changes to the Services, our Terms of Services or Privacy Policy.

Data Public Data

Performance of a contract with you

Necessary to comply with a legal obligation

Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services).

To provide you with information about goods and services we offer that are similar to those that you have already purchased or enquired about.

Identity Data

Technical Data

Usage Data

Public Data

Necessary for our legitimate interests (to develop our products or Services and grow our business)

Where you have given us your consent to do so, to provide you with information about other goods or services we feel may interest you.

Identity Data

Technical Data Usage

Data

Consent

To ensure that content is presented in the most effective manner for you and for your computer or device.

Identity Data

Technical Data

Usage Data

Necessary for our legitimate interests (to keep our Site and the Services updated and relevant and to develop and grow our business).

To administer and protect our business, our Site, the Services, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

Identity Data

Technical Data

Data Usage

Public Data

Necessary for our legitimate interests (for running our business and as part of our efforts to keep our Site and the Services safe and secure)

To use data analytics to improve or optimize our Site, Services, marketing, customer relationships, and experiences

Technical Data

Usage Data

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Site and the Services updated and relevant, to develop and grow our business and inform our marketing strategy).

To allow you to participate in interactive features of the Services (including surveys), when you choose to do so.

Identity Data

Technical Data

Usage Data

Performance of a contract with you

Necessary for our legitimate interests (to study how customers use our products or Services, to develop them and grow our business)

To measure or understand the effectiveness of advertising we serve to you and others, and, where applicable, to deliver relevant advertising to you.

Identity Data

Technical Data

Usage Data

Necessary for our legitimate interests (to study how customers use our products or Services, to develop them, to grow our business, and to inform our marketing strategy).

How long we keep your information

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. This means that the period of time for which we store your personal data may depend on the type of data we hold.

Disclosure of your information

We do not share your personal information to third parties for marketing purposes without your explicit consent. To provide you with our services and to also meet our regulatory requirements, we may need to share your information with our business partners, suppliers, and sub- contractors, affiliated companies and other third party product and service providers. We may also disclose your information if we are under a duty to disclose or share your personal data in order to comply with any law, legal obligation, or court order and/ or to protect our rights, property or safety, our customers, or others. This includes exchanging information with other companies and organizations for the maintenance and security of the Site and Services.

You have the option to share your personal information stored on the website with the users in your friend list or with the companies you desire. By doing so, you acknowledge that you share your personal information willingly with these third parties.

You agree that we have the right to share your personal information with the following recipients or categories of recipients:

Selected third parties including: